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  • Writer's pictureSabrina Aguilar

Organic Weave: Redefining Luxury with Environmentally Friendly Health-Focused Rugs

By Sabrina Aguilar, copy editor and writer for HealthyHOME Media

In a world where conscious living is becoming more paramount, homeowners are increasingly seeking ways to create healthy environments within their homes. One crucial element that often goes unnoticed is the impact of our home furnishings on indoor air quality. The issue lies in the fact that numerous rugs contain harmful chemicals, which is certainly not ideal, especially when it comes to a safe space for your little one to crawl on. Opting for organic and non-toxic rugs presents a perfect solution to ensure a healthier environment for your family.

Introducing Organic Weave, a business dedicated to producing organic rugs that not only exude elegance but also align with the values of health, sustainability, and ethical craftsmanship.

Photo credit: Organic Weave

The Idea Behind Organic Weave: A Commitment to GOTS Certification and Ethical Practices

In a marketplace teeming with rug companies, Organic Weave stands out as a pioneer. They take pride in being the only rug company globally devoted to GOTS-certified organic rug manufacturing. Their rugs are sourced from all-natural and organic ingredients, reflecting a deep harmony with nature from farm to floor.

What's truly remarkable is their dedication to ethical production. The rugs are crafted by skilled artisans near the holy river Ganges in India, ensuring a living wage for these talented individuals. By adhering to traditional weaving methods and promoting fair practices, Organic Weave goes beyond providing exquisite rugs; they contribute positively to the lives of those involved in the creative process.

Nurturing the Environment, Nurturing Health

Organic farming and manufacturing practices are central to Organic Weave's ethos. By choosing organic materials, they support sustainable agriculture that's kinder to the environment, farmers, and animals alike. This approach has far-reaching benefits, from reducing chemical pollutants in our surroundings to promoting a more eco-conscious lifestyle. It's a holistic approach to health, acknowledging the interconnectedness between the well-being of individuals and the well-being of the planet.

Photo credit: Organic Weave

Ending Child Labor: A Story of Transformation

Organic Weave's journey to sustainable practices wasn't without its challenges. The founder, Linda Alexanian, shares her inspiring story of transformation. Coming from a family of rug merchants, Linda's travels to India opened her eyes to the prevalence of child labor in the rug industry. Determined to make a difference, she courageously championed a new path for her family's business. Partnering with the only source that guaranteed no child labor would be involved in their rugs, she was a founding member of RugMark, now known as GoodWeave.

Today, Organic Weave proudly offers rugs certified free of child labor by GoodWeave. Their commitment to ethical production runs deep, ingrained in the very essence of the company's DNA.

Photo Credit; Organic Weave

Interview with Linda Alexanian, Founder of Organic Weave

Stay tuned for our exclusive interview with Linda Alexanian, where she shares her profound insights on the transformative power of organic rugs and their potential to enrich lives with health and wellness.

Everyone has a creation story to share. What was the inspiration or reason you decided to do what you do?

We started Organic Weave wanting to make luxurious rugs. Period. And then we asked ourselves: WHAT IS A TRULY LUXURIOUS RUG? We decided that it would start with our weavers earning a living wage. And then we thought: why not use the very finest, all-natural, organic materials - from farm to floor?

What services do you offer? And why did you choose to offer those particular services?

Our focus is on making non-toxic area rugs - there was a gap in the market. There are loads of "natural rugs" on the market, but the way they are marketed may be misleading. Our rugs are made according to a strict non-toxic protocol.

Can you recall a challenging client or situation that you were able to fix or overcome? How did you fix it?

Our biggest challenge was getting the organic certification from GOTS (the Global Organic Textile Standard). It took us 3 years to source organic raw materials including organic wool and organic cotton, and to create all-natural dyes. We had no idea what we were getting ourselves into; naturally, the certification is an onerous one, but we had no idea how difficult it would be to make all-natural rugs.

What have you learned about yourself and your business over the years? How has your business changed to adapt to changing consumer needs?

I've learned that we do better when we know better. Before starting Organic Weave, I had no idea about the link between conventional cotton farming and cancer in India. I had no idea that people were reacting to products in their homes, and suffering from allergies and asthma and worse. Our customers truly care about the products they buy - in our case - our customers care about the principles behind organic farming, and they care that our rugs are made without child labor and they care that our rugs are GOTS certified. Our customers are educated. I do my best to keep up with them - I'm learning more every day.

We've all had amazing clients or stories to share that make it all worth it. Can you share a story about a teammate, vendor, or client that really impacted you and touched your heart?

When I launched Organic Weave, my first sales call was to a renowned NYC rug company. The buyer asked a lot of questions, including: "Are all your weaver's friends? .... because I don't want to see any fighting in the rugs" Like us, this buyer believed that the rugs carry the "energy" of the weaver, and a happy weaver makes happy rugs. I've thought back to this meeting a million times - we are thrilled to work with customers who care about the same things that we do!

If a potential client were reading this article, what would you tell them about you, your team, or your business that would convince them to choose you?

We are the only company in the world dedicated to making CERTIFIED organic rugs, and our rugs are soft. Super soft. Your feet will thank you.

We enjoyed learning so much about you and your business. How can people learn more or get in touch with you?

We sell directly to the public - Toll free (833) 723-3784

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