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  • Writer's pictureLucy Chatman

Investing in Wellness Real Estate: A $438 Billion Industry Set to Double by 2028

By, Lucy Chatman


In an era where health and well-being are at the forefront of our minds, the wellness real estate market is experiencing unprecedented growth. Forward-thinking developers are designing homes and buildings that prioritize the holistic health of their residents. This intentional design for wellness is not just a trend; it’s a movement gaining significant traction globally. Homeowners should pay attention, as investing in wellness real estate is becoming one of the most promising ways to enhance quality of life.


Serene agrihood
Picture Credit: Serenbe

Explosive Growth & Promising Future

A recent report by the Global Wellness Institute (GWI) highlights the remarkable momentum in the wellness real estate market. According to the report, the market reached $438 billion in 2023 and is projected to more than double to $913 billion by 2028. This impressive growth is driven by an 18% annual growth rate since 2019, far outpacing the 5.1% growth rate of the overall global construction market. The COVID-19 pandemic has played a crucial role in accelerating the awareness of the impact that our living environments have on our physical and mental health. As a result, consumers and the building industry are increasingly recognizing the importance of designing homes that support well-being. The GWI forecasts that the wellness real estate market will continue to grow at a robust rate of 15.8% annually from 2023 to 2028.


fox point farms agrihood healthy living
Picture Credit: Fox Point Farms

An Exciting Time for Forward-Thinking Developers

What makes this period particularly exciting is the way developers are intentionally designing for health and well-being. These forward-thinking professionals are creating living spaces that not only meet aesthetic and functional needs but also enhance the overall health of residents. For example, Serenbe in Georgia integrates nature and sustainability into its design. Culdesac in Arizona focuses on car-free living to promote walkability and community interaction. Fox Point Farms in California features urban farming and sustainable practices. Agriburbia blends agriculture with suburban living, emphasizing fresh food and green spaces. These developments, along with many other wellness-focused commercial buildings, highlight the exciting innovations taking place in the market.


culde sac tempe arizona wellness community
Photo Credit: Culdesac

Key Drivers and Challenges

Several factors are driving the surge in wellness real estate. The report identifies the increasing ubiquity of wellness features in luxury properties, the critical role of indoor air quality, and the convergence of human health with planetary health and sustainability. These elements are becoming essential considerations in new developments. However, the sector also faces challenges, including the need for climate-adaptive features due to extreme weather, regulatory hurdles in construction and urban planning, and the widening gap between luxury wellness real estate and affordable housing. The report emphasizes the growing demand for affordable and rental wellness homes as a significant opportunity for future development.


For homeowners, the growth of the wellness real estate market signals an exciting time to invest in properties that enhance well-being. As developers continue to innovate and integrate health-focused designs, these homes will likely become a cornerstone of healthy living. The rapid expansion of this market underscores the importance of creating environments that support our physical and mental health. Embracing wellness real estate is not just a smart investment; it’s a step toward a healthier, happier future. By focusing on the insights from the GWI report and highlighting the reasons homeowners should care about these developments, this article underscores the exciting potential of the wellness real estate market. As this sector continues to grow, staying informed and considering wellness features in home investments can lead to a more fulfilling and healthy lifestyle.




By, Lucy Chatman

Staff Writer for HealthyHOME Media

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